Thursday, September 7, 2017

What can your society learn from the corporate world?


The September 2017 FGS webinar will feature Laurie Hermance-Moore, who will present "Borrowing Corporate Strategy Techniques for Your Society."
The webinar will address a variety of paths for a society to utilize the techniques of the corporate world. 
Many societies are at a crossroads: new competition from online genealogy sites and webinars, dwindling membership, and challenges in figuring out how to evolve activities. It’s time to stop and make a plan!
So why not borrow from the business world?
Marketing strategist and genealogist Laurie Hermance-Moore will show you techniques that are used by large companies to refine how they “go to market.” Learn how to align your society leadership to your vision for the future, your current mission, how you are positioning yourself against the competition, and identifying and prioritizing your target audiences.

Laurie has more than 15 years of experience in marketing, marketing research, strategic planning, and brand development. She provides coaching to professional genealogists and genealogy societies in marketing strategy, so they can craft their unique story, target their offerings to the right clients, and build their confidence in marketing.
The webinar will be held on September 21, 2017, at 7:00 p.m. Central Time, and will be recorded for viewing on the FGS website shortly after its conclusion. Please register in advance.

NEXT TIME: The topic for the October webinar will be “The Social Media Manager Role in Today's Society” presented by FGS Education Chair Jen Baldwin.

About the Webinar Series
Each month, the FGS Webinar Series will feature a new and interesting topic, ranging from recruitment and volunteer management to technology, publications, and working with your local tourism board.
Webinars are held on the 3rd Thursday of the month at 7:00 p.m. Central Time. Advance registration is required. Regular updates will be shared via the FGS Voice blog, FGS Voice Newsletter, and social media.
Speakers interested in presenting topics should contact Jen Baldwin, Education Chair, at education@fgs.org.
Are you looking for a rewarding and beneficial way to volunteer? The Education Committee at FGS could use your expertise. Please contact Jen Baldwin at education@fgs.org.
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