Surveys don't have to be limited to your current members. You can use the internet and social media to your advantage and be able to reach specific demographics all over the planet, depending on the purpose of your survey.
Have any idea whether you'll use structured questions or open-ended questions? Do you know the best time to conduct a survey? What tools are the best for surveys? Guests Paula Hinkel and Taneya Koonce share their expertise on every aspect of designing, implementing, and analyzing a survey to provide the most "bang for your buck."
Listen to the archived broadcast of "Crafting an Effective Member Survey" on the blogtalkradio My Society channel by FGS, or you can listen below:
Check Out History Podcasts at Blog Talk Radio with mysociety on BlogTalkRadio
For more information, check out this article from our Society Strategy Series: