Here is a rough outline of what was covered today and some links that will help you develop a social media plan for your society.
Creating a Social Media Plan
· What is a social media plan?
· Why should a genealogy society have a plan?
· The social media concept and your society’s leadership
· Educate, educate, educate
· Social Media Policy (not the plan, but the policy)
- Why is a policy needed?
- What should a policy cover?
· Inventory of Social Media Tools
- Domain name
- Blog name and blog domain name
- Facebook vanity name
- Twitter account name
· Analytics and Reporting