Saturday, August 6, 2011

Social Media Plans - Outline and Notes

If you were able to listen in to FGS Radio this afternoon - Creating a Social Media Plan - or perhaps downloaded the episode, I promised that we'd have some more information about social media plans here on the blog.

Here is a rough outline of what was covered today and some links that will help you develop a social media plan for your society.

Creating a Social Media Plan
·       What is a social media plan?
·       Why should a genealogy society have a plan?
·       The social media concept and your society’s leadership
·       Educate, educate, educate
·       Social Media Policy (not the plan, but the policy)
  • Why is a policy needed?
  • What should a policy cover?
·       Inventory of Social Media Tools
  • E-mail
  • Blog
  • Facebook
  • Twitter
  • E-Newsletter
·       Branding
  • Domain name
  • Blog name and blog domain name
  • Facebook vanity name
  • Twitter account name
·       Timeline
·       Analytics and Reporting

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